A comparison of two national newspapers
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Broadsheet |
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Tabloid |
Tabloid newspapers and broadsheet newspapers differ in their content and their layout. The similarities between the 2 types of newspaper are that they both contain plugs (advertising), a masthead stating the name of each newspaper, headlines to show the biggest news stories in the paper, and a copy which contains writing about an article in the newspaper. These features are common in all types of newspaper and are traditional conventions of newspapers.
To begin with the differences between these 2 types of newspaper is that their content is usually very different due to their political alignment. The Guardian, a left wing newspaper, has very different views on political events compared to The Daily Mail, a right wing newspaper. For example, The Daily Mail tends to use extremely hyperbolic language in their headlines to portray their xenophobic views, perhaps meaning that they slightly twist the truth and being biased, whereas The Guardian usually use more factual headlines that don't persuade its audience to follow their ideologies. On the whole, tabloid newspapers tend to be low brow and are very much gossip-based, as shown by their use of colloquialisms, however broadsheet newspapers can contain formal and educated language, with no use of colloquialisms. Both newspapers differ in their representation of groups in society, with tabloid newspapers using libel content causing certain groups to be stereotyped in negative ways, whereas broadsheet newspapers avoid cliche language and tend to avoid any form of stereotyping. In terms of layout, the main difference between the 2 forms of newspaper is their size, with broadsheets being twice the size of tabloids.
The demographic for the Daily Mail is A,B and C1 majority wise but do also sell to C2, D and E. Therefore this means that they appeal to middle class audiences in the most part, perhaps due to their capitalist views which are common amongst middle class citizens. Opposed to this, the demographic for the Guardian is mainly A, B and C1, indicating that their readers are mainly middle class. The Daily Mail has a readership of 3,213,000 daily, which is massively more than the Guardian which has a readership of 899,000 daily, leading it to appear that the Daily Mail is more popular with the wider audiences of Britain. The Guardian has a younger readership audience than the Daily Mail, showing its popularity with the upcoming generation of workers in Britain.
The main headline of this article of the Guardian immediately highlights the major global political news. It attracts a wide range audience due to the scale of the issue, however it is not specific to a target audience. The use of the verb 'warns' immediately attracts attention as it clearly indicates a sense of danger. This has the effect of creating a feel of fear within the reader, obviously making it more interesting and attractive. This article has an extremely serious tone as it is informing people on global political event which is extremely significant in terms of the safety of citizens. Although the article doesn't contain language associated with bias it does seem to favour the side of the US as it is written directly from the american point of view. The reason for this story being the main headline for this article is that it is about a controversial topic which is persistently in the media in recent times, and due to the severity of the consequences associated with this major story, the public is extremely interested in being up to date with the developments within the problem as it could possibly have a very serious effect on them. There is no image used that is associated with this particular headline, and therefore it indicates that the publisher feels that it is not necessary to use a picture as the story is interesting enough to attract readers.
This front page of the Guardian focuses mainly on the topic of Prince George, who is a public figure and will therefore attract the attention of the reader. Due to him being a member of the royal family he is constantly thrust into the eye of the pubic, hence making him an attractive marketing target for a newspaper. The use of the nouns 'Prince George' and 'Palace' immediately attracts the attention of the reader as they are majorly important and identifiable in the eye of the public. The article uses a serious tone to describe a fairly unimportant subject, as shown through the use of the strong formal language 'attacks', which emphasises the importance of the event. The Guardian's use of language and point of view indicates that they are in support of Prince George and the royal family. The image used adds emphasis to the article as it demonstrates George looking rather upset, causing the readers to feel pity towards him.
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This article from the Guardian is based on the results of the exit poll in Britain, therefore it contains information that the national public are desperate to know. Due to it being a left wing newspaper it favours the Labour party and Jeremy Corbyn and focuses entirely on the positives of the results for the Labour party. Therefore, the article is written in a positive tone as the Labour party were somewhat triumphant. The image of Jeremy Corbyn with his thumb up immediately indicates that this is going to be an article in favour of the Labour party.
To begin with the differences between these 2 types of newspaper is that their content is usually very different due to their political alignment. The Guardian, a left wing newspaper, has very different views on political events compared to The Daily Mail, a right wing newspaper. For example, The Daily Mail tends to use extremely hyperbolic language in their headlines to portray their xenophobic views, perhaps meaning that they slightly twist the truth and being biased, whereas The Guardian usually use more factual headlines that don't persuade its audience to follow their ideologies. On the whole, tabloid newspapers tend to be low brow and are very much gossip-based, as shown by their use of colloquialisms, however broadsheet newspapers can contain formal and educated language, with no use of colloquialisms. Both newspapers differ in their representation of groups in society, with tabloid newspapers using libel content causing certain groups to be stereotyped in negative ways, whereas broadsheet newspapers avoid cliche language and tend to avoid any form of stereotyping. In terms of layout, the main difference between the 2 forms of newspaper is their size, with broadsheets being twice the size of tabloids.
The demographic for the Daily Mail is A,B and C1 majority wise but do also sell to C2, D and E. Therefore this means that they appeal to middle class audiences in the most part, perhaps due to their capitalist views which are common amongst middle class citizens. Opposed to this, the demographic for the Guardian is mainly A, B and C1, indicating that their readers are mainly middle class. The Daily Mail has a readership of 3,213,000 daily, which is massively more than the Guardian which has a readership of 899,000 daily, leading it to appear that the Daily Mail is more popular with the wider audiences of Britain. The Guardian has a younger readership audience than the Daily Mail, showing its popularity with the upcoming generation of workers in Britain.
Guardian articles
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This article from the Guardian is based on the results of the exit poll in Britain, therefore it contains information that the national public are desperate to know. Due to it being a left wing newspaper it favours the Labour party and Jeremy Corbyn and focuses entirely on the positives of the results for the Labour party. Therefore, the article is written in a positive tone as the Labour party were somewhat triumphant. The image of Jeremy Corbyn with his thumb up immediately indicates that this is going to be an article in favour of the Labour party.
Daily Mail articles
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In this article of the Daily Mail, the main headline is focused on the story of migrants travelling to the UK. The right wing nationalist ideology of the Daily Mail means they are fairly strongly against immigrants and therefore cast them in a negative light. The title used indicates that the immigrants are sly and taking advantage of Britain, attempting to influence its readers to be against migration to Britain. The tone of this article is very negative towards immigrants. There is no picture used for this story.
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