Fairtrade
Fairtrade is a scheme to achieve better prices, better working conditions, local sustainability and fair terms for farmers. It tries to equal out pay between all the workers in the manufacturing and growing process. The aim of Fairtrade is to provide all farmers with substantial living arrangements so that the production of worldwide goods can continue and allow for all its providers to prosper.
List of Fairtrade products:
-chocolate
-coffee
-tea
-bananas
-sugar
-cotton
-beauty products
-flowers
-wine
Cadbury's dairy milk chocolate is an extremely popular fair-trade product in the UK. The cocoa used in the chocolate is sourced from Ghana and ever since Cadbury's became fair-trade in 2009 farmers wages have increased by 49% in Ghana. Furthermore, it has helped establish stronger farmer organisations in Ghana, leading to the cocoa yield increasing by 37%. Ben and Jerry are also a popular food brand who use fair-trade goods in their product, with it being a unique selling point which makes him extremely popular to customers as it demonstrates them to be a company that values equality and wants to treats all of its workers fairly. The coffee company Starbucks use fair-trade coffee to demonstrate their multicultural links and their belief in equality, ironic since they don't pay any taxes.
Supporting Fair-trade is a unique selling point for many major companies as it sets them aside as 'good' in the eyes of the public as they are shown to support the poor in malnourished countries.
Supporting Fair-trade is a unique selling point for many major companies as it sets them aside as 'good' in the eyes of the public as they are shown to support the poor in malnourished countries.
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