We used the Diesel Only The Brave Wild aftershave as our product. We created 2 print adverts to demonstrate the multi purposes of the product, with the change in background being symbolic of it being a product for all environmental conditions. These are print advertisements so will therefore be seen as billboards or as large posters, making them easily accessible to a wide range audience of all habitats. Our advertisements will be successful as their simplistic yet stylish style will make them stand out to readers and consumers.
The colour scheme we have used in our advertisements is the same as the colours of the product itself, hence making it stand out more firmly and be more attractive to the consumer. The inclusion of the slogan makes it easily recognisable to the consumer.
Due mainly to the product itself, our target audience is men between the ages of 16-50 due to the product being intended for that specific audience. We have taken inspiration from other aftershave products as their simplistic yet effective adverts produce a lot of consumer interest.
We have used sans serif typography as it is similar to the font used in other diesel adverts and is clear and effective in portraying a message to the consumer. We have placed the product itself in the centre of advertisement to make it clearly visible to the consumer and to emphasise the focus on the product. We used our own background images to give the impression of the product being used in the everyday world hence making it more attractive to the consumer. The placement of the slogan means it is the last piece of the advertisement to be seen, allowing it to leave a lasting impression with the consumer.
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