Statement of intent

Statement of intent

In my adverts I will try to use conventions that are frequently used in other high end clothes brand marketing campaigns. The layout of my advertisements will be similar to other marketing campaigns in that the combination of a foreground and a background image will show the clothes clearly and that the text being placed at both the top and bottom of the advertisements will allow the consumer to clearly read and understand the advertisement and its purpose. My advertisement will contain elements of fair-trade through the use of the fair-trade logo in the corner of the advertisement, therefore demonstrating clearly to the consumer that the products is fair-trade. The idea is to make my brand easily distinguishable through the use of the clear links to fair-trade. The name of my clothing brand is 'Miljo' which is Swedish for environment, therefore further demonstrating a clear link to fair-trade. The subtle and slick baskerville font that I have used is very similar to fonts used in other clothing marketing campaigns. My slogan 'smart and fair' shows a clear link to my unique selling point of the product being fair-trade. The target audience for my products is teenagers and young adults as our products are most commonly worn by this age demographic. My clothing would largely appeal to a male audience due to a combinations of the products and the gender of models that I have used. My adverts will aim to fit the media representations of other clothing brands as it will aim to look very professional.